Who We Are

Elastic Principals

Tim Dempsey

Chief Marketing Philosopher

Tim’s unique insights as a marketer draw upon diverse life experiences. He grew up just outside of Asbury Park, NJ, and sadly, has never met Bruce Springsteen, although he has attended over 50 Springsteen concerts. He had the good fortune to attend Phillips Academy, Andover, Connecticut College and later, Harvard (albeit the night school). At Phillips he discovered his love of photography, a passion that he pursues to this day.

Upon leaving college, he worked in the US Senate and helped develop a computer-based document production system for a publication of which he was a principal author. Later he returned to Phillips Academy to be a teacher, college counselor and coach (the girls’ track team won the cross country championship under his tutelage, a fact he is quick to offer). While on the faculty at Phillips he took a couple of graduate classes in computer science at Harvard Extension School and one of his projects caught the attention of two engineers from Lotus Development Corporation. Soon after, a software geek was born.

Tim’s career at Lotus included stints as a software developer, sales engineer, product manager and finally director of product marketing for Lotus communications products (aka Lotus Notes). IBM acquired Lotus in 1995, and Tim took on the role of vice president, e-business software marketing and later vice president of the Lotus/IBM worldwide partner program. In 1999 Tim left Big Blue for the whiz-bang world of start-ups (didn’t everyone?). As the CMO for Bowstreet, he led the company’s launch and grew sales to over $30 million. Bowstreet was eventually acquired by IBM.

In 2001, he became the vice president of marketing for Netegrity, a security software company, which was acquired by Computer Associates. In 2002, he moved to Sonic Software, where he successfully established a new product category (the enterprise service bus) and helped double the company’s revenue in three years. Sonic was acquired by Progress for over $50 million in 2005, and after the acquisition, Tim led marketing for the Progress Enterprise Infrastructure Division, and participated in the completion of two additional Progress acquisitions: Actional and Pantero.

In 2008 Tim began full-time work at Elastic Brands. When he’s not acting as a CMO for a Geneva-based software company, leading a US marketing team (in English) and a European team (in French), he’s developing strategy for a leading networking company’s major events. Tim has also helped several start-ups develop go-to-market plans and launch new products. He writes a mean white paper. And if that weren’t enough, he enjoys helping local small businesses establish web and social presence. When he grows up, he wants to be a photographer full time.

Julie Ogilvie

Chief Wordsmith

Julie has been doing marketing in one form or another for a long time. She’s cagey about actual dates but recalls that when she started out “cut and paste” meant pick up the scissors (or Xacto knife), cut the paper and then stick it somewhere (with rubber cement or the now rare wax machine). She grew up in a house with an advertising/PR agency in the front parlor, which later became a weekly newspaper, so you could say she was really born into the business.

After graduation from Rowan University (it was called Glassboro State back then, but Rowan sounds tonier), she went to work for Wheaton Industries, a large, family-owned packaging company that was best known for making fancy glass and plastic bottles for the pharmaceutical and cosmetic industries. Where there are bottles there are caps, and since someone needed to market these too, she had her start in marketing and learned a valuable lesson: any product can be sexy. Yes, even a plastic bottle cap.

From there she went to work for Bear Archery where she honed her writing chops crafting catalog and ad copy for hunting bows, arrows and hundreds of archery gizmos, not to mention articles of special interest to bowhunters, such as the classic “How to Field Dress a Deer.” Feeling that perhaps her career destiny lay elsewhere, she moved on to Gates Energy Products, a manufacturer of rechargeable batteries, another under-appreciated product category. While there she helped to launch the Millennium Power System, a consumer line of rechargeable battery products that briefly lit up the consumer electronics universe and won a national ADDY for best consumer advertising campaign. Gates Energy Products was acquired by Eveready in 1992.

In 1995 she zipped west to join Iomega, and helped launch the first worldwide consumer marketing campaigns for Zip, Jaz and Ditto drives. Zip drive became the fastest growing computer peripheral product in history, pushing company sales to over $1.2 billion in just two years. She implemented aggressive PR programs and managed the company’s web site, growing traffic to over 1.5 million visitors per month and launching the company’s first e-commerce venture.

With a hankering to head back East she joined Bowstreet, a start-up in Portsmouth, NH, as the director of marketing. She led the development of the company’s message, spearheaded an aggressive public relations strategy and managed numerous events. In 2003 she joined SkillSoft, a leader in e-learning and performance support content. As the vice president of corporate marketing she led a rebranding of the company, initiated the marketing communications function and launched many highly-effective marketing programs over the course of eight years.

Nowadays she focuses on helping Elastic Brands clients connect with their prospects and customers through content that attracts, engages and delights. She enjoys watching the wide variety of wildlife directly outside her office at Elastic Brands HQ.