I was chatting with a colleague — and as seems inevitable these days, the subject of how we are being effected by the economy enters the flow of conversation.
She was talking about an upcoming sales meeting — the annual worldwide kickoff. Her company has, like everyone else, been looking for ways to save.
“I have two words to describe the situation with regard to the urgency of the sales meeting budget: Drink Tickets.”
When I got up off the floor from having a good solid “ROFLMAO,” I began to think. It is no less true during challenging economic times than it is during the good times:
The time comes when you go from cutting limbs to cutting vital organs — and you have to have the courage to say “STOP!”
Brands are elastic: if managed with care, they can move to new a new space or position, and return safely to their original shape. But even as in this case of an internal activity, at some point the brand is going to suffer, perhaps irretrievably. Have the courage to speak up and stop the madness.
On the lighter side, sales meetings discussion always reminds me of this spoof sales new hire training video I made at my last corporate gig.
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