PRWeb
Yesterday I conducted a test. Probably not scientific, but for my money (and yes, I spent money for once) a revealing test.
I created an old-school press release announcing a discount on something called a “Marketing Unbound Assessment,” a $1,999 service offering based on principles I discuss in my e-book (which regular visitors know was written a year ago). You get a twenty-year-industry veteran (me) to do a high-performance judgment of your marketing strategy & programs, with some specific recommendations regarding new media and a nice report as a leave behind.
I made up the offering and added some information on this site’s services page, and I posted the ‘gist’ of the press release here yesterday.
I paid full freight for a PRWeb distribution, and used my measly little network (facebook, where I have 369 friends at this writing; twitter, 303 at this writing; forgot linkedin — but that’s telling isn’t it?) to ‘announce’ the quasi-bogus offering.
The press release went live this morning at 7AM-ish; as of this writing fewer than 20 visitors have been from a PRWeb or PR-network-related site. Of course they claim 20,000 impressions and close to 300 full page reads.
Compare with two nights ago when pearsonified tweeted that this site was a new user of his Thesis theme and that I’d posted about good reasons for using his creation. In the single hour immediately following, i got nearly 100 visitors from twitter or twitter clients.
[Note: this was a media test, not a value proposition test. I still have bandwidth in April 
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