Unilever: 400 brands!
I’m sure the twitterati and digerati and otherati will be all over this speech: : from Unilever CMO Simon Clift.
The denial: “Social media is not a strategy.”
How right he is! Of course you knew that already, since you read this blog. :-0
The new media are just media; buyers have taken control of information about sellers; vendors need to learn first how to listen… I think I like this guy!
Thanks to Mark Mullen for the tip on the speech!
{ 2 comments }
Hi Tim.
A slight tangent to your post, but I had my own ‘ah-ha’ moment on new and social media and the struggles ‘old’ media are facing. I read this economist piece (http://www.economist.com/business/displaystory.cfm?story_id=13446620 ) and thought “but isn’t that how TV and many papers work already???” It’s always been a 2-sided business model with one side (advertisers) carrying most/all the cost for the other side (subscribers).
Then I read this piece in WSJ (http://online.wsj.com/article/SB123958338833312319.html ) and realized that media has been evolving for decades, and the internet is only the latest accelerant.
best,
David
True dat. Thanks Dave — great comments. Inspired another post for later today.
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