Comments on: Three First Inbound Marketing Steps for the Small Businessperson: a Case Study

By: jmctigue

jmctigue — Wed, 14 Oct 2009 18:11:38 +0000

These are all great suggestions. I would also add LinkedIn as a crucial resource. It's important that SMB people understand that you have to work at it with blogs and social media. The more good blog posts you publish and the more engagement on social media, the more likely you are to get positive results.

By: janicelbrown (janicelbrown)

janicelbrown (janicelbrown) — Sun, 11 Oct 2009 13:39:52 +0000

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By: janicelbrown

janicelbrown — Sun, 11 Oct 2009 13:31:29 +0000

Great article, Tim -- insightful and practical advice for small businesses.

Most small businesses can get a lot of value from using low-cost/no-cost publishing tools like WordPress, Facebook and Twitter. They allow small businesses to build brand recognition and do hyper-local marketing - both efficiently and effectively.

I do think it's important for small businesses to invest in some up-front advice from marketing consultants like yourself, to get them started on the right foot and to understand some of the nuances (for example, how to use the built-in SEO capabilities of these tools most effectively). But once they are up and running, they can pretty much be independent - although most will benefit from having a small ongoing consulting arrangement for assistance in fine-tuning their programs and in keeping up with the latest techniques.

I have had similar success with a company called Naples Tomato, a restaurant in Naples, Florida. They are achieving not only marketing benefits but also operational benefits from their inbound marketing program. I helped them design the program, but it is pretty much run by a young employee who knows the business and is a digital native.

http://thefussymarketer.blogspot.com/2009/07/be...

Keep up these great articles coming, Tim.

By: janicelbrown (janicelbrown)

janicelbrown (janicelbrown) — Sun, 11 Oct 2009 12:39:51 +0000

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By: Trigeia Twins

Trigeia Twins — Tue, 06 Oct 2009 23:10:47 +0000

Yes, of course their are exceptions. it just all depends, we have accounts with a personal touch and we also have accounts that have a logo. If we were to pass on our opinion, we would like to see a personal profile pic and create a really neat Twitter background for branding purposes.
Perhaps a back ground with pics of past work!
Reading there first post it seems as is he will be writing in first person so for us it would be nice as one of his followers to put a face to a name.

By: timdempsey

timdempsey — Tue, 06 Oct 2009 22:53:17 +0000

Thanks, twins… I think I agree with you in general (hence a photo of me which surely doesn't help advance my social agenda! ). I do think there are exceptions… especially where the presence being established is clearly for a business. But I'll certainly have a think… and talk about it with Tom at Dana Landscaping!

By: Trigeia

Trigeia — Tue, 06 Oct 2009 00:55:47 +0000

Get Started! If your new to Social Media then use this post to get started. However in our opinion we would say to use a Picture of your real self as your profile pics. Now many people don't want pics of themselves floating around the web, But remember it is always good to show that you are a real person, and a perosn that is interested in giving back to the online community that you are on and not just interested in driving traffic to your site. Become a personality that draws attention and your followers will find your site.

By: damphoux (Mike Damphousse)

damphoux (Mike Damphousse) — Mon, 05 Oct 2009 13:03:49 +0000

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By: damphoux (Mike Damphousse)

damphoux (Mike Damphousse) — Mon, 05 Oct 2009 12:03:46 +0000

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By: ionxchange (Howard Bright)

ionxchange (Howard Bright) — Mon, 05 Oct 2009 07:33:46 +0000

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Three First Inbound Marketing Steps for the Small Businessperson ... [link to post]

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