Comments on: Two Places I Wouldn’t Want to Be Right Now http://www.elasticbrands.com/blog/2010/01/two-places-i-wouldnt-want-to-be-right-now/ Marketing Advisory Wed, 14 Jul 2010 19:40:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: John Stack http://www.elasticbrands.com/blog/2010/01/two-places-i-wouldnt-want-to-be-right-now/comment-page-1/#comment-1966 John Stack Mon, 11 Jan 2010 22:11:53 +0000 http://www.elasticbrands.com/blog/?p=996#comment-1966 I think the decline started happening when folks started putting up Youtube marketing videos. I can imagine premium product players like Avid also getting hit. (I'd like to see Adobe get hit a little more so I can justify purchasing their suite!) As for Social Media, I'm hoping that there will be incredible tools offered at incredible values that propel any brand into the space in a well-managed fashion. Extra Credit: If you isolate the Classic event from the rest of the (un?) natural evolution of marketing, I think they recovered very nicely. They tried something, it didn't work, they had to fight to reclaim territory and did what they could. Now, NBC is doing the same with Leno. Let's see what happens there (if you consider Leno an NBC brand...) I think the decline started happening when folks started putting up Youtube marketing videos. I can imagine premium product players like Avid also getting hit. (I’d like to see Adobe get hit a little more so I can justify purchasing their suite!) As for Social Media, I’m hoping that there will be incredible tools offered at incredible values that propel any brand into the space in a well-managed fashion.

Extra Credit: If you isolate the Classic event from the rest of the (un?) natural evolution of marketing, I think they recovered very nicely. They tried something, it didn’t work, they had to fight to reclaim territory and did what they could. Now, NBC is doing the same with Leno. Let’s see what happens there (if you consider Leno an NBC brand…)

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