From the category archives:

Assert Authority

Who are You? Who am I? Apologia to the Blogosphere

I work with executives and entrepreneurs in businesses large and small.
Most are technology firms.  They are trying to innovate — to create a solution which never existed before to a problem which is plain to see but perceived to be difficult or impossible to solve.
On the other hand, I also work with small businesses, like [...]

Clear, Simple, and Incredibly Useful Guide to Communication

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Michael Calienes is a blogger and marketer I stumbled across as one does about a year ago.  I clicked through a link recently to a fine piece of guidance for marketers planning their next communication program — whatever the media and however narrow or broad the goal.
It’s called the “three-step strategy statement,” is available [...]

You Frost My Ass, Kellogg’s!

I have a problem.  I was taught grammar, and required to memorize my vocabulary lists.  Yes, I had to create sentence diagrams as a child.  Feel free to observe, as many have, that all that teaching was a waste.
This has had one lasting side effect.  When I hear things like television advertisements, I [...]

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