From the category archives:

Assert Authority

Can you deflect a global market challenge in 5 words?

I was walking to work this morning (after writing my Apologia to the Blogosphere for last night’s rant & rave), and out of the corner of my eye I caught a passing delivery truck with a large soft panel bearing a promotional message for a printing company. “Plus que du papier.  Print.”  More than paper.  [...]

Who are You? Who am I? Apologia to the Blogosphere

I work with executives and entrepreneurs in businesses large and small. Most are technology firms.  They are trying to innovate — to create a solution which never existed before to a problem which is plain to see but perceived to be difficult or impossible to solve. On the other hand, I also work with small [...]

Clear, Simple, and Incredibly Useful Guide to Communication

Thumbnail image for Clear, Simple, and Incredibly Useful Guide to Communication

Michael Calienes is a blogger and marketer I stumbled across as one does about a year ago.  I clicked through a link recently to a fine piece of guidance for marketers planning their next communication program — whatever the media and however narrow or broad the goal. It’s called the “three-step strategy statement,” is available [...]

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