From the category archives:

Establish Presence

Three First Inbound Marketing Steps for the Small Businessperson: a Case Study

I really feel for startups or small businesses trying to figure out where to start in understanding the new media which their customers and prospects are using to get information about products and services they’d like to buy.
If you look around on any of the search engines, you are overwhelmed with tips, tools and techniques [...]

Clear, Simple, and Incredibly Useful Guide to Communication

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Michael Calienes is a blogger and marketer I stumbled across as one does about a year ago.  I clicked through a link recently to a fine piece of guidance for marketers planning their next communication program — whatever the media and however narrow or broad the goal.
It’s called the “three-step strategy statement,” is available [...]

Kudos from a satisfied customer (grin)

About a year ago, I had the good fortune to work with an aggressive and entrepreneurial team at a company known as FirstDIBZ, based in Chicago. They are a very interesting and innovative group — having taken on the challenge of inventing a new type of market: forward rights to highly desirable events.
Mashable had [...]

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