From the category archives:

Monitor Reputation

Kudos from a satisfied customer (grin)

About a year ago, I had the good fortune to work with an aggressive and entrepreneurial team at a company known as FirstDIBZ, based in Chicago. They are a very interesting and innovative group — having taken on the challenge of inventing a new type of market: forward rights to highly desirable events.
Mashable had [...]

What is a Brand?

There are many definitions of the marketing term “brand.”  There are brand managers.  We speak of the brand experience.
Companies craft and shape their brand image.
Loads of lucre is spent to preserve, protect and defend brands.
The definition I most like?  An

Enduring
Buyers believe that value will remain consistent.  Coca-cola conjures a shapely bottle, bright red [...]

Elastic Brands now included in Alltop…

Thanks to Guy Kawasaki and team, for including my humble site in Alltop’s Marketing section.  If you haven’t already checked out Alltop, it’s an aggregation of “All the Top News.”  Feeds are aggregated and categorized in a simple fashion… A great resource and all should submit their feed for inclusion, in this writer’s humble opinion.

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