From the category archives:

EB Speak

Who are You? Who am I? Apologia to the Blogosphere

I work with executives and entrepreneurs in businesses large and small. Most are technology firms. They are trying to innovate — to create a solution which never existed before to a problem which is plain to see but perceived to be difficult or impossible to solve. On the other hand, I also work with small [...]

An Ego Post

One of the fastest-growing categories of articles or posts I read in the blogosphere these days is “ego posts.” I wrote about this once back in the early days of the swine flu… suggesting that the downfall of our nice little social media world may be “IM#1,” not H1N1. I’ll figure out how to use [...]

Three First Inbound Marketing Steps for the Small Businessperson: a Case Study

I really feel for startups or small businesses trying to figure out where to start in understanding the new media which their customers and prospects are using to get information about products and services they’d like to buy. If you look around on any of the search engines, you are overwhelmed with tips, tools and [...]

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