We are allegedly on the cusp of recovery. Things are supposed to be improving. All we need to see is those floodgates of new business open up and… we’ll be all good!
But I find that when I talk to customers and prospects, we are all frustrated. We all want this recovery to take hold in a real way — real in terms of easier deals, more deals, less stress.
One thing that doesn’t seem to change, whether we are under stress or things are going great, is the self-discipline required to keep the basics of our marketing going. Certainly I fall victim to this syndrome — I ignore the blog, fail to attend to my SEO hygiene, drift from the beloved Twitterverse for days on end.
An apple a day. Once in the morning is not enough. Pablum, but common sense.
Today, I got back to the blog — fixed some bugs, and got this post written. Not sure what I’ll tend to tomorrow… are you ?
* – today’s blog title attributed to Christine Mann of Randori Partners.
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