From the category archives:

Inside Marketing

A request for information: social publishing products

I have several clients (and I get asked for recommendations by prospects all the time) who are trying to make a decision about their social or community infrastructure.  They’ve tried a few things (or in some cases a half-dozen point solutions), and now see that it’s time to pick a more strategic solution. I’m investigating [...]

Motion Sickness from “Spinning the Web: P.R. in Silicon Valley”

Plus Ça Change, Plus c’est la Même Chose I’m in tears over “Spinning the Web: P.R. in Silicon Valley.”  I first heard about it through the folks at Version 2.0 Communications, then read a follow-up on PR2.0, Brian Solis’ blog. This morning I checked the date on the article again to make sure I was [...]

The Strain that will cause The Next Web Pandemic: IM#1

I had the great honor to work with Irving Wladawsky-Berger while I was at IBM about 12 years ago.  He is one of the clearest thinkers I have had the good fortune to know.  Thus, no surprise, he was at the heart of many strategic initiatives, arguably projects which saved IBM from near-ruin back in [...]