From the category archives:

Inside Marketing

Writers: Make this exercise part of your monthly “workout”

Image via Wikipedia I do a lot of writing. I write white papers, brochures, presentation texts, speeches. You name it. Working on a contract basis for the past couple of years, I have had the pleasure and challenge of writing in many different voices for many different audiences. It is a great mental exercise. Today, [...]

We are the Stewards of our Online Personae

I haven’t posted in quite a while; which is always a sign that lots is going on of the kind that offsets future tuition obligations, which for the next few years of my life is a good thing. So what awoke me from my social publishing slumber? As is often the case, it was a [...]

What is a Brand?

There are many definitions of the marketing term “brand.” There are brand managers. We speak of the brand experience. Companies craft and shape their brand image. Loads of lucre is spent to preserve, protect and defend brands. The definition I most like? An Enduring Buyers believe that value will remain consistent. Coca-cola conjures a shapely [...]

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