From the category archives:

Marketing Strategy

Denial is More than Just a River in Egypt: in this case, it’s incisive!

I’m sure the twitterati and digerati and otherati will be all over this speech:  : from Unilever CMO Simon Clift.
The denial: “Social media is not a strategy.”
How right he is!  Of course you knew that already, since you read this blog.  :-0
The new media are just media; buyers have taken control of information [...]

Why Elastic Brands?

BlueMovingTruck
Originally uploaded by TimDD

I have worked for or with many companies over the years, and there is one stunning and consistent trap that organizations fall into: they bury their “enduring promise of value” so deep within their corporate storage unit, and lock the door shut so securely, that that message seems never to make it [...]

Chief BlahBlahBlah Officer: The End MUST Be Near!!!

Chief BlahBlahBlah.jpg Originally uploaded by TimDD
A dear friend put me on to an article today about the impact of blogging and new ways to engage with customers. Here’s an excerpt from “Chief Blogging Officer Title Catching On With Corporations” from “Workforce Management.”
“For better or for worse, it seems corporate blogging—and the title of [...]

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