From the category archives:

Marketing Strategy

Perspective: The View from Glion

I have been stressed out lately.  And I feel guilty about it.  This increases my stress. Life has been tougher in the last 24 months than in the five years prior.  I made the decision to go out on my own as an independent consultant — which has been a fantastic experience — but not [...]

Denial is More than Just a River in Egypt: in this case, it’s incisive!

I’m sure the twitterati and digerati and otherati will be all over this speech:  : from Unilever CMO Simon Clift. The denial: “Social media is not a strategy.” How right he is!  Of course you knew that already, since you read this blog.  :-0 The new media are just media; buyers have taken control of [...]

Why Elastic Brands?

BlueMovingTruck Originally uploaded by TimDD I have worked for or with many companies over the years, and there is one stunning and consistent trap that organizations fall into: they bury their “enduring promise of value” so deep within their corporate storage unit, and lock the door shut so securely, that that message seems never to [...]

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