From the category archives:

Marketing Strategy

Chief BlahBlahBlah Officer: The End MUST Be Near!!!

Chief BlahBlahBlah.jpg Originally uploaded by TimDD A dear friend put me on to an article today about the impact of blogging and new ways to engage with customers. Here’s an excerpt from “Chief Blogging Officer Title Catching On With Corporations” from “Workforce Management.” “For better or for worse, it seems corporate blogging—and the title of [...]

New project kicks off in Geneva: RSD

Room with a View Originally uploaded by TimDD The view from my hotel in Geneva, as I began work on a project for RSD, a 35-year old report and document management company. RSD is truly an exceptional company: success in the mainframe market for three decades, great new capabilities on open systems platforms, and an [...]

Groundswell off to a STRONG start.

I started Groundswell on the flight from Boston to Geneva, and I have to say Charlene and Josh, whom I have not yet met, are off to a very strong start. I managed to keep my eyes open (red-eye, not a statement about the prose) through the first 100 pages. What pleases me no end [...]

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