From the category archives:

Messaging & Positioning

New Media Workflow: Maximizing Reach, Minimizing Spend

[Disclosure: this story, in part, recounts a client engagement to bring appropriate new media tools to a B2B software business] There are at least two interesting currents out there, as I work with clients and speak with colleagues and friends in my network. One has to do with the disproportionate volume of information about how [...]

Sales Meeting Satire

In my last corporate marketing gig, we celebrated a strong finish to the year by putting together a quick video spoof on new sales executive orientation. It was a blast — and it sure made a lot of people laugh… but it’s no surprise they got rid of me a year later!!! There are a [...]

Cancel Your HBO Subscription: They Don’t Get It!!!

I posted this morning about the poignant and evocative performance by Seeger and Springsteen of Woody Guthrie’s “This Land is Your Land.”  Not an hour after posting, the link is bad because HBO has pulled the clip, “due to a copyright claim.” At this time of transition, at this time of hope and dreams, at [...]