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New Media

Predictions 2010: The Return of Fun

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Merry Christmas.  Whatever your celebration at this time of year may be — may each of you enjoy a warm and restful holiday break.  I most certainly intend to! 2009 has been one of those “Best of Times, Worst of Times” years. In what ways was it “Best?” My consulting business not only survived, but [...]

Some Snake Oil with your Social Media?

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If you were paying attention during the dot com era, there was a lot to be learned. Learned in the sense that George Santayana wanted us to learn from history — or be condemned to repeat it. Speaking of history, the vaunted authority Wikipedia has this to say about the Gold Rushes of the 19th [...]

Three First Inbound Marketing Steps for the Small Businessperson: a Case Study

I really feel for startups or small businesses trying to figure out where to start in understanding the new media which their customers and prospects are using to get information about products and services they’d like to buy. If you look around on any of the search engines, you are overwhelmed with tips, tools and [...]

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