From the category archives:

News

Twitter’s Black Friday Signals an Exit Strategy
I don’t vouch for the quality of twitip’s analysis, but it certainly seems plausible to me.

In sum, @nealwiser believes that Twitter, having announced intentions to bar third-party Twitter clients (such as Tweetdeck and Seesmic, which I and squillions of others use daily, is on a path to shore up its valuation.

Seen from another angle, it represents Twitter’s first move to close ranks, and cut off the ecosystem, and all the investment of time and energy that has been expended to make the platform the phenomenon it is today.

Either way, a sad day in the industry.

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Coca Cola and Pepsi Logo

Coca Cola and Pepsi Logo Originally uploaded by Stefan M Nilsson This is slightly manipulative, since Coke has played lots of games with its logos as well, but the point is great at least at a branding 101 level. I like this definition of a brand: “an enduring promise of value.” This infographic clearly illustrates [...]

Fall of 2010: How High Will Marketing Rebound?

Here we are in the first few days of autumn, 2010. Facebook’s Mark Zuckerberg is running as far and fast from The Social Network as he can, and counteracting all of this imminent negative buzz with a gift of 100 million goal units (par value, $1) to Newark, New Jersey schools. I called it “Tulip [...]