From the category archives:

News

Where Do the Smitherenes of Web Dust Settle?

I was reading an interesting post on PR[squared] about the usefulness of the web, web apps, iPhone and Android apps, and so on.  A key data point came from Pinch Media , citing the extremely short half-life of most downloaded smartphone apps. Usage of free applications drops to less than 5% in less than 30 [...]

Brogan, Rowse and Clarke: Blogging’s LeBron, DWade and Chris Bosh? Tulip Time for New Media Mania

When I became a corporate “outsider,” almost three years ago, I felt that marketing as a business function was changing fundamentally.  I plunged into research mode to learn how the “old media” (print publications, radio, network & cable TV, with staff writers employed by giant media companies) were giving way to the “new” (citizen publishers [...]

I ♥ Boobies; I H8 Bullies

I love clever marketing — campaigns that gently walk the line between the clean-cut and cool.  Slogans that have you laughing a bit but remind you of an important issue or problem or opportunity.  I think of the “I ♥ Boobies / (keep a breast)” program as clearly in this category.  Right at the edge; [...]

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