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Answer to Last Week’s Extra Credit Question

In last week’s post, I asked: What was Coca-Cola’s long-term financial gain from the Coca-Cola Classic marketing debacle?
The answer: Coca-Cola’s long-term financial gain came as a result of recipe legerdemain which saved the company hundreds of millions in costs.
At the time the New Coke was foisted upon us, sugar prices had spiked to historic highs.  [...]

Social media is dead: long live social media!

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There’s change in the air for “social media,” and even Chris Brogan — whose visibility on this “movement” is perhaps greater than any other’s — has recognized it.  Why?  Because I think too many businesses and revenue or profit-oriented business people just got fed up.
Here’s a recent interview I conducted with one particularly fed up, [...]

Breathe: Once in the morning is not enough*

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We are allegedly on the cusp of recovery.  Things are supposed to be improving.  All we need to see is those floodgates of new business open up and… we’ll be all good!
But I find that when I talk to customers and prospects, we are all frustrated.  We all want this recovery to take hold in [...]

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