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News

January 27, 2010: A Day of Marketing Loserdom

Sorry, but the iPad announcement was an iDud. Steve Jobs looked and sounded weak, and I just got the feeling that the iPad was a LARGE TYPE version of the iPod Touch. So much missing. But perhaps he’ll get the sympathy vote and the product will recover. Just such a yawn — and after all [...]

Answer to Last Week’s Extra Credit Question

In last week’s post, I asked: What was Coca-Cola’s long-term financial gain from the Coca-Cola Classic marketing debacle? The answer: Coca-Cola’s long-term financial gain came as a result of recipe legerdemain which saved the company hundreds of millions in costs. At the time the New Coke was foisted upon us, sugar prices had spiked to [...]

Social media is dead: long live social media!

There’s change in the air for “social media,” and even Chris Brogan — whose visibility on this “movement” is perhaps greater than any other’s — has recognized it. Why? Because I think too many businesses and revenue or profit-oriented business people just got fed up. Here’s a recent interview I conducted with one particularly fed [...]

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