From the category archives:

Thought Leadership

Agent Provocateur

Demonstrations of leadership and courage are rare in times of economic crisis, and basically invisible at present.  Thus one is tempted to suspect a challenge to the digerati-twitterati and the marketing profession as a whole as just so much more hype in a period of zeal and desire for revolution unlike any I’ve observed in [...]

Chief BlahBlahBlah Officer: The End MUST Be Near!!!

Chief BlahBlahBlah.jpg Originally uploaded by TimDD
A dear friend put me on to an article today about the impact of blogging and new ways to engage with customers. Here’s an excerpt from “Chief Blogging Officer Title Catching On With Corporations” from “Workforce Management.”
“For better or for worse, it seems corporate blogging—and the title of [...]

Lighting the way forward, or having your liver pecked by a vulture?

I’ve been talking to friends and former colleagues, and reflecting on 10-plus years as a marketing executive in the software industry.  It’s remarkable how many solid, seasoned marketing professionals describe the roller-coaster ride: high highs characterized by thrilling success and bursting energy; low lows where you feel like you’re being blamed for every problem [...]

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