One Sure-Fire Way to Seize Upon Buyer Uncertainty

Are you a marketer in a small technology company?  It’s been hard work being a smaller vendor in a competitive market space these past few years, eh? In more robust economic times, small company agility can be a valuable marketing tool: “We can deliver new features faster than larger, more sluggish vendors.”  But as sales [...]

Fall of 2010: How High Will Marketing Rebound?

Here we are in the first few days of autumn, 2010. Facebook’s Mark Zuckerberg is running as far and fast from The Social Network as he can, and counteracting all of this imminent negative buzz with a gift of 100 million goal units (par value, $1) to Newark, New Jersey schools. I called it “Tulip [...]

Where Do the Smitherenes of Web Dust Settle?

I was reading an interesting post on PR[squared] about the usefulness of the web, web apps, iPhone and Android apps, and so on.  A key data point came from Pinch Media , citing the extremely short half-life of most downloaded smartphone apps. Usage of free applications drops to less than 5% in less than 30 [...]

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