As I’ve often written here, I’ve been fortunate as an independent consultant. I have been kept both busy and challenged throughout the “interesting times,” in the Chinese sense, of the last two years. Along the way, I made the decision that I wanted to remain independent — alone. I don’t want to build another marketing [...]
When I became a corporate “outsider,” almost three years ago, I felt that marketing as a business function was changing fundamentally. I plunged into research mode to learn how the “old media” (print publications, radio, network & cable TV, with staff writers employed by giant media companies) were giving way to the “new” (citizen publishers [...]