Solutions
Marketing Unbound Assessment
Presence, Authority, Reputation
This assessment will introduce your marketing team to:
- the concepts of Marketing Unbound: the Presence, Authority, and Reputation dimensions of your brand
- the fundamentals of rigorous and disciplined product marketing
- specific actions you can take to further improve marketing investment performance (Motion) and better integrate marketing and sales goals (Momentum)
The assessment includes:
- Interviews with key product management, marketing and sales leaders
- Critique of corporate communications, with specific recommendations for refinement of messaging
- Review of current go-to-market strategies and tactics, and
- Evaluation of inbound marketing initiatives including specific recommendations for change
Typically, steps 1 and 2 are conducted off-site and in advance, steps 3 and 4 are carried out on-site with the marketing team.
Contact me to discuss a Marketing Unbound Assessment.
Interim CMO.
- Cat’s Cradle
Occasionally, an organization in startup or restart mode needs the “adult supervision” and experience of a seasoned marketing leader, but needs to control costs. An advisory role, versus full-time employment, can be financially attractive and give the CEO both flexibility and cost control.
An effective acting head of marketing can: swiftly assess marketing staff skills and needs; evaluate program tactics and effectiveness; analyze and develop marketing budgets; propose and implement new brand strategies and integrated programs according to business requirements.
Contact me to discuss an Interim CMO Assignment.
Inbound Marketing Strategies.
What are you, and more importantly, what should you be doing to embrace new media like blogs, social networks such as Facebook and MySpace, and on-line communities in their many forms? For your buyers, where do you need to be present and active in order to be perceived as a leader in your market? Develop an inbound marketing strategy, adopt a new editorial attitude, and begin shifting resources from legacy media and their associated (HIGH) costs to new, dynamic, and far more cost-effective (CHEAP) programs.
Contact me to discuss new media strategies for your firm.
Vision, Mission and Messaging Workshops.
From time to time, the business needs to validate the messages being communicated in the marketplace. This starts by teasing out of the executive team a clear and simple expression of corporate vision and mission.
Vision completes the sentence, “We see a world in which,” and describes a future state, typically three to five years out, and the impact the company has had on the market. Vision statements are ambitious, but realistic.
The corporate mission should provide the guidelines by which every employee can assess their work on the drive, bike or subway ride home. Were there efforts aligned with the achievement of the corporate mission?
With these keystones in place, structured message development can proceed for product, solution, or industry initiatives.
Contact me to discuss a Mission, Vision and Messaging Workshop.
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