Before I joined the business world, I was a teacher and a coach at Phillips Academy. There were many rewards (none of them financial) from those vocational pursuits. None was more cherished than seeing an athlete integrate a strategy suggested during practice which helped the team win a race, or seeing a student integrate a classroom lesson in an independent research project, or better yet in their professional career.
When I published my first e-Book about a year ago, half of my motivation was therapy: to process some not-so-pleasant feelings of frustration with my last (and final?) corporate employer. The other half was to capture some concepts that were swirling around in my head and had the potential to settle into a powerful framework for marketers facing a period of incredibly broad and rapid change in their chosen field.
Whatever the motivations, though, and whatever the results (it’s been downloaded thousands of times, but since I’m my own web engineer my tracking is haphazard at best), nothing compares to the feedback I received last week about the tome.
A former colleague and friend had downloaded Marketing Unbound, but had by his own admission NOT really poured over it. He’s a Mac user and for some reason my e-Book doesn’t render within certain Safari browsers (if anyone has any tech support tips, please send them along!).
He consulted with his wife to see if he could get the “portable document format” file to prove its portability
She was preparing for an interview with a very large financial services firm [I hope to be able to use real names soon] — for a marketing director position. She started to read, and evidently she quite enjoyed what she found.
…She got engrossed, and read the whole thing. On Friday, she had a meeting @ [large financial services firm's] VC arm as (presumably) a final board approval of her hire in NYC. She was asked to ‘whiteboard her philosophy of marketing’, whereupon she began to “borrow mightily” from your doc and, in return, saw many heads bobbing in agreement. So… if I have to move to NYC next week, I’ll have you to blame.
Anyway, her constant praise of it made me sit down this AM dig in… Excellent stuff! I’m sure it wasn’t easy to put all of this together, but I eagerly await any future volumes. Being an editor-at-heart, I have 2tellU I found 1 typo:
Page 9. Last paragraph. “…the probability of your success” not “the probability or your success”.
If I am run over by a bus tonight, I’ll go knowing I “paid it forward” for someone with my writing, and got some extremely useful feedback in response!
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