I spent this past leaf-peeping weekend in Harrisville, NH — an extremely scenic destination in southern New Hampshire between Peterborough and Keene. A magnificent and classic New England mill village.
Walt Siegl chose Harrisville as the bucolic destination for his erstwhile New York City-based custom motorcycle business. An attractive story in its own right, and worthy of an article separately — but I want to further proof positive of the incredible power at the intersection of so-called “social networks” and real live business on the web — what I refer to as “the Swirl.”
During our visit to Walt’s shop, I took the picture you see here. He was describing how a local artist’s emblem would be added to one of his custom bikes’ gas tanks. Walt was madly working to get ready for a big show in NYC, so we didn’t waste much of his time.
I worked on the photo a bit (more on that here if you are interested), and posted to flickr. I added tags, and an appropriate title, a text description, and the usual “good hygiene” for web search engine optimization.
By today, a search for “Walt Siegl” produced a link to this image on Flickr as the 4th listing of over 30,000 pages on Google. I get juice for my photostream, Walt gets juice for his site (because I have a link to his site on flickr — you get it.
Still questioning the value many are squandering at the intersection of blogs, social networks, traditional web sites? You shouldn’t be…
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