Posts tagged as:

IBM

Rewind: Brand Elasticity in the 20th Century

I spent 12 years working for Lotus Development Corporation – the latter four as part of IBM.  At the time IBM acquired Lotus, the Lotus brand was under extreme pressure.
Microsoft was killing Lotus on the desktop.  Excel was wiping out Lotus 1-2-3, Microsoft Office cratered Lotus SmartSuite.  Lotus’ challenge: drive growth in the Lotus Notes [...]

Next Entries →