Holland-Mark, Boston
Demonstrations of leadership and courage are rare in times of economic crisis, and basically invisible at present. Thus one is tempted to suspect a challenge to the digerati-twitterati and the marketing profession as a whole as just so much more hype in a period of zeal and desire for revolution unlike any I’ve observed in my twenty years in the marketing trade.
Read Chris Colbert’s recent post from his new blog. Marketing is the only profession with no real accreditation. Marketers are challenging congresspeople and lawyers on the approval ratings front. And this more extensive quotation:
As example, the last few years have brought the declaration that traditional media no longer works and that the online milieu does, or works better. The flaw with that platitude is that no one ever knew whether traditional media worked(s). So what are we comparing online media too? And even in the online realm there are a dearth of quantitative cases to show how it delivers tangibly better performance and/or performance that is scalable. The entire topic and our industry’s ability to declare anything “for sure” about it is thwarted by a gaping lack of analytical and intellectual rigor, made worse by a gaping hole of data.
Kudos, Colbert. I encourage all to subscribe to Chris’ new and fresh feed.
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