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January 27, 2010: A Day of Marketing Loserdom

by Tim Dempsey on January 28, 2010

Flickr: Swamibu

Flickr: Swamibu

Sorry, but the iPad announcement was an iDud.  Steve Jobs looked and sounded weak, and I just got the feeling that the iPad was a LARGE TYPE version of the iPod Touch. So much missing. But perhaps he’ll get the sympathy vote and the product will recover.  Just such a yawn — and after all of that uncharacteristic leaking of information and features!

And the State of the Union?  Again, the anticipation preceding any speech from the Great Orator is always high — and I’m not sure even Chris Mathews felt the tingle up his leg after this one.

Are we in a marketing malaise?  A Sargasso Sea of cynicism?

Or just the winter doldrums?

Based on the roaring finish which was calendar Q4 of 2009 (at least for us), I think it’s precisely the wrong time to curl up in ursine slumber.  And marketing must continue to lead — to set the psychological tone months ahead of consumer sentiment broadly.

Let’s be bold, people!

Now, on the other hand, here’s a new web site that has done something extremely bold: GolfTripGenius.comDisclaimer: I’ve advised them over the past few months.

They’ve solved several of the most annoying problems facing golf trip captains — and done so with extremely powerful technology made simple.

Whoda thunk the golf industry had much room left for innovation outside club design and fertilizers to keep those desert courses green?

You?

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Cancel Your HBO Subscription: They Don’t Get It!!!

I posted this morning about the poignant and evocative performance by Seeger and Springsteen of Woody Guthrie’s “This Land is Your Land.”  Not an hour after posting, the link is bad because HBO has pulled the clip, “due to a copyright claim.”
At this time of transition, at this time of hope and dreams, at this [...]

This Land.

Thanks to Ron Miller for the link to the performance by Pete Seeger and Bruce Springsteen of Woody Guthrie’s “This Land is Your Land,” from the steps of the Lincoln Memorial in Washington DC, yesterday.
The video clip is so evocative I had to stop work on another project to reflect.
We are at a genuinely interesting point of transition in [...]