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New Media Workflow: Maximizing Reach, Minimizing Spend

[Disclosure: this story, in part, recounts a client engagement to bring appropriate new media tools to a B2B software business] There are at least two interesting currents out there, as I work with clients and speak with colleagues and friends in my network. One has to do with the disproportionate volume of information about how [...]

Thesis Statement

I’ve been lucky. I’ve worked for great people — like Millicent Fenwick, the Congresswoman from New Jersey who was immortalized as Lacy Davenport in the Doonesbury comics. I’ve worked for great organizations — like the US Senate and House of Representatives, Phillips Academy, Lotus Development, IBM. I’ve kissed a couple of frogs as well, but [...]

Time Management in the Era of Social Networks and Microblogging: A Morning in the Life

If you’re new, or you don’t already, please subscribe to Elastic Brands by Email Or, subscribe via RSS 6:00AM. Wake up. Coffee. Pop Tarts in the toaster oven. Check that all of my computers have operated without interruption all night long — ensuring that I haven’t missed a Facebook update, an instant or skype message, [...]

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