Unilever: 400 brands!
I’m sure the twitterati and digerati and otherati will be all over this speech: : from Unilever CMO Simon Clift.
The denial: “Social media is not a strategy.”
How right he is! Of course you knew that already, since you read this blog. :-0
The new media are just media; buyers have taken control of information about sellers; vendors need to learn first how to listen… I think I like this guy!
Thanks to Mark Mullen for the tip on the speech!
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